Looking at the customer journey can be one of the most valuable exercises you can undertake - regardless of the size of your business.
Are you asking too much of your customers? Is it easy for them to find what they need? Is it taking too many clicks or visits? A customer journey is normally built over time, often the outcome of a bunch of different initiatives and implementations. Sometimes it just doesn't jive together. Sometimes it just doesn't work as efficiently as it should. Every business should be aspiring to "WOW" their customers, so alongside simplicity can come some finer details that will really make you stand out.
- End to end online and offline customer journey review and design
- Running mystery shopping projects & competitor landscape evaluation
- Customer touchpoint design and implementation
- Sales environment design